Global Takeoff Inc, a leading provider of converged digital entertainment and advertising solutions, today announced in partnership with Zee Communications, it will release the premier of the movie FALTU online to a worldwide audience through YuppTV.
YuppTV.com is one of the world’s leading portals for Indian programs with distribution rights to more than 30 Indian TV channels.
FALTU, starring Jackky Bhagnani and Puja Gupta, will hit the theatres today.
YuppTV will premiere the movie online on the same day and make it available for viewing on TVs,personal computers, smartphones and other internet-enabled devices starting at 1600 hrs GMT for USD 2.89 with 24-hour subscription validity.
Indians residing overseas have to pay a high price to watch a film - while here in India entertainment is still affordable, said Producer Vashu Bhagnani.
This move will not only generate revenues, but also reduce the eventual, but irrepressible piracy issues.